Hi, I'm Lewis, a Product Designer. Currently in graduate school in Toronto.
I design digital products that solve real business problems while keeping users happy. My background as a front-end developer gives me a different perspective than most designers. I understand how things actually get built, which helps me create designs that teams can implement without headaches.
I've worked on gaming platforms, subscription services, and various agency projects. My technical knowledge means I can have real conversations with developers about what's possible, and I've managed design systems to create scalable solutions. This combination of design thinking and technical understanding helps me bridge different perspectives on a team.
When I'm not designing, I enjoy biking, hiking, and traveling. These experiences of exploring new places and navigating different environments actually help me think about user journeys and problem-solving in my work.
Experience
Jul 2023 – Jul 2025
Seektop
Product Designer
Designed and delivered end-to-end UI solutions across multiple digital products, including betting and communication products.
Collaborated with PMs to optimize user flows using behavioral data(GA), improving usability and reducing customer support demand.
Rebuilt and managed the company’s design system to unify components, strengthen brand consistency, and accelerate product delivery.
Enhanced cross-team collaboration and onboarding efficiency for new designers through standardized documentation.
Aug 2022 – May 2023
Vinnovation Network
UI/UX Designer
Led streaming platform redesign, creating scalable guidelines and documentation to align user interface consistency with business strategy.
Conducted user research, persona mapping, and A/B testing to validate hypotheses and inform data-driven design decisions.
Optimized onboarding and browsing experiences through iterative prototyping and behavioral insights, resulting in +23% revenue growth and 40% higher engagement.
Oct 2016 – Jun 2017
Hovver
Front-End Developer
Delivered 10+ responsive B2B and B2C websites for clients in the tech industry, integrating UI design and front-end development using React and Bootstrap.
Oct 2015 – Jul 2016
JulyInfo
Web Designer